Matt Cutts discusses 5 mistakes webmasters make most in SEO Areas by volume
1. Not making your site CRAWLABLE
2. Include the RIGHT WORDS on the page
3. Create COMPELLING Content and Marketing NOT just Link Building...
4. Think about the TITLE and DESCRIPTION of your IMPORTANT pages...
5. Be AWARE and INVESTIGATE the free resources that are there on the web like... WEBMASTER TOOLS
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